Storm Beach

The ‘power of what’ calls upon you to notice your energy levels in the moment. You are firing on all cylinders. But what is firing – body, heart or mind. What do you need more of, what do you need less of? Fuel in the tank.

Shifting gears slightly the concept of Hedonic Calendaring, (Kotler and Wheal) introduces the ‘power of when.’ Offering a way to hack optimal performance without coming undone. A method to integrate hard and fast processes with

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Even though more and more people are recognising the benefits of incorporating non-ordinary states into their lives and work this doesn’t mean it won’t have its problems. Historically any time this has shown up it’s lead to upheaval and misuse. Whilst the insights from psychology, neurobiology, pharmacology and technology give us better means to practice optimal performance there will always be those who use and abuse.

We have seen it in sport even though elite athletes submit ‘biological passports’ confirming their

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