Storm Beach

This is one of my favourite maps of all time. Simple to understand and apply. Yet it can bring a level of complexity and stretch beyond your imagination. In the context of culture change I describe the following three areas in this short video (3:54).

Form – what do you need to create in order to engender the intended culture?

Transform – now we need to kick on and change what your have already changed.

Formless – aspects of the culture need to be everywhere, ubiquitous.

Ever come away from the beach with sand between your toes? This embodies the above principles, a maturity of culture that can be found everywhere. From front of house to back the house. Internally and externally. Before you arrive after you have gone…